Need help justifying video as part of your marketing strategy? In 2018, Wyzowl conducted a survey of marketers and compiled the results into the State of Video Marketing report. A few stats caught my eye and I wanted to give you my thoughts as to why they matter.
Read MoreWondering how do you take online video for your organization to the next level? How do you make it an integral part of your strategy? Justin Schauble of New District Media and I recently spoke at an American Marketing Association, Washington, DC Chapter event where we broke down the key components to executing a successful online video marketing strategy.
Read MoreLet's face it, producing video takes both time and money from all parties. Even producing seemingly simple content takes effort. From crafting the message to how it's going to reach your audience, there can be many pain points along the way. If you're tasked with producing video for your organization, here are some easy ways you can invest your time wisely. After all, ROI is the name of the game.
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