Creating video is a complex process. There are so many factors and decisions that need to be made. It can be very intimidating if you’ve never gone through it. When meeting with clients, I like to talk about our process, break it down, and try to answer as many questions as I can. The more you know about the process, the easier it is to make informed decisions on how to wisely spend your budget dollars.
Read MoreNow that we’re a few weeks into the new year, it’s the perfect time to look at your small business as whole and re-evaluate your on-going strategies. By taking a step back and looking at everything you, it helps put things in perspective and allows you to ask: Is there a smarter way to do this?
Read MoreInterviews are often the building block of your content. When captured in a manner that serves the story, the look of an interview helps keep the audience engaged. I recently spoke at Government Video Expo in Washington, DC where I discussed creative approaches to a simple talking head. Here are my 10 tips for taking your lighting to the next level.
Read MoreWondering how do you take online video for your organization to the next level? How do you make it an integral part of your strategy? Justin Schauble of New District Media and I recently spoke at an American Marketing Association, Washington, DC Chapter event where we broke down the key components to executing a successful online video marketing strategy.
Read MoreWith all business endeavors, it’s important to have a guide so you know where you want to go. Many times, it’s not clear exactly which path you should take, but if you have a solid set of principles to rely on when making decisions, it will help ensure you’re taking the proper steps to keep your business strong.
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